It is a common practice among the urban population to read the labels of each and every food product that they buy. Basically, the claims made in these labels serve as a testimony of the ingredients present in the product that is being offered to them.

However, the most amusing part of it is that most consumers do not understand some of the terms present in these In Mould Labels of the food containers.

Let us understand exactly which terms in these food labels are really tricky for the consumers.

• Fruit concentrate

The term ‘fruit concentrate’ or ‘fruit juice concentrate’ might appear too tempting for the consumers when they pick up jam, jelly or marmalade containers from the stores.

These consumers might often get tricked into believing that these products are enriched with thick and concentrated form of natural fruits. But the fact is something else!

The reality is that concentrate means sugar content! Even more alarming for you is that the term ‘concentrate’ actually indicates towards high sugar content in the product.

• ‘All natural’ food product

The growing health consciousness among consumers often tempts them into buying food stuffs that are labeled as ‘all natural.’

Consumers believe that these food products are loaded into their kitchen directly from the nature.
But what they actually forget to apprehend is that such a claim is too good to believe.

Think logically and you will understand that ‘all natural’ products would never have prolonged shelf life.They are bound to perish within a day or two.

Then how come these ‘all natural’ products remain as it is till the time their indicated expiry date come?

The answer is quite simple; they comprise of chemical preservatives that elongate their shelf life! Additionally, they must also contain artificial flavoring and coloring agents too beyond your knowledge.

• No trans fat

You might be quite strict about avoiding trans-fat in the food products like breakfast spread or biscuits.

Nonetheless, what you might have been overlooking is the term ‘hydrogenated.’ Unfortunately, ‘hydrogenated’ means that the product contains trans fat, and you are being tricked into believing it is a zero trans fat product!

There is yet another insiders’ secret regarding trans fat. This is, the food manufacturers often tend to hide it if the product contains less than half a gram of trans fat. They would rather indicate it as ‘zero’ trans fat, and you would end up fooling yourself!

There is yet another way of concealing the actual information about the presence of trans fat in such products. These food manufacturers often adjust and regulate the serving size of such food products and prescribe it to the consumers so that they remain ethically correct that the product contains ‘zero’ trans fat.